I’ve been a SiriusXM subscriber for a long time, and even with their ever-increasing subscription fees, the company continually struggles to make money. Today I received a voicemail that helps explain how they’re still in business.
Last year, I rented a car that had an inactive Sirius radio in it. Since I was going to have the car for a few weeks, I activated its radio on my Sirius account, cancelled the subscription after I returned the vehicle, and carried on with my business. This afternoon, I received a voicemail from one of those scammy companies trying to sell extended vehicle warranties. The caller urgently needed to speak with me about my 2013 Audi Q5. I don’t own one, and I can’t see confusing a 2007 Volkswagen Rabbit with one. Sure enough, the Audi is one of the vehicles I rented in the past year, but is the only one I also added to my SiriusXM account.
Selling your customers’ personal information is one way to pay the bills, I suppose. Google does the same in exchange for free services, but at least they’re upfront about it.