Why I use an editorial calendar

Someone asked recently why I use an editorial calendar for this site, with its low volume and single author. The reason is simple, and slightly amusing: to avoid publishing too frequently.

I’ve tried blogging challenges, and I’ve worked to post daily and maintain a streak as awarded through WordPress.com notifications.

I also found that the streak induced substantial stress to post daily, even when I had nothing worthwhile to share. Thanks to Edit Flow‘s calendar, I ensure that I post on no more than two consecutive days, as a defense against needing to publish daily.

Laugh if you want to, but this strategy’s enabled me to publish regularly since December 2015. Previously, one post per quarter was my about average.

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